Geuther Kindermöbel und Heimtextilien GmbH · BMB Group
Multichannel build for a German heritage manufacturer
- Role
- E-Commerce Manager with Prokura
- Period
- 2018 – 2024 (6 years)
- Scope
- Strategy · build · operations
Starting point
Established manufacturer with strong B2B history but limited direct channels. Brief: build a profitable direct business while protecting trade relationships.
What we did
Own Shopware shop, listings on Amazon, OTTO, Kaufland, Idealo and Manomano, ERP integration, automated PIM, internal team build-up plus external partner network.
Crisis management
Reorganised Asian sourcing during lockdown and insolvency phases, restructured logistics and drove cash-relevant margin work.
Outcome
Scalable multichannel sales on a consistent data foundation, significantly higher direct share, clean operational handover.